Dubai/Munich (pts006/29.05.2026/06:35) – The expansion of Taco Bell in Bavaria continues to take shape. Iqoniko is pleased to announce that with Riem Arcaden and the Freiham residential quarter, the first two locations have been confirmed, marking the launch of further development in the region.
Strategic Location Selection for Sustainable Growth
The selection of locations was strategically driven by Lehmann Hotel und Gaststätten Holding GmbH and represents a significant milestone within the planned expansion. By establishing these initial locations, the foundation for further development steps in the Bavarian market has been laid.
Two locations have been identified in Munich that offer both economic potential and high strategic relevance for long-term development:
- Riem Arcaden: An established retail and entertainment destination, offering immediate peak foot traffic due to its proximity to the trade fair center.
- Freiham Residential Quarter: A dynamically growing district, which, as a future-oriented location, secures long-term growth through the new residential quarter.
“While the future-oriented location in Freiham secures long-term growth for us through the new residential quarter, the well-established Riem Arcaden offer immediate peak foot traffic due to their proximity to the trade fair center. We simply could not pass up this perfect balance of high potential and reliable cash flow for Taco Bell. With these initial locations, we are creating the foundation for the sustainable development of the Taco Bell brand in Bavaria and, at the same time, setting a clear signal for further expansion in the region.” – Christian Lehmann, Founder of Lehmann Hotel und Gaststätten Holding GmbH
Outlook and Strategic Support by Iqoniko
The first locations form the prelude to a long-term expansion concept for the Bavarian market. Further developments and expansion steps will be announced as the project progresses. As a reliable partner for SMEs (KMU), Iqoniko strategically supports this critical growth milestone.
About Lehmann Hotel & Gaststätten Holding GmbH
Lehmann Hotel & Gaststätten Holding GmbH operates within the hospitality sector, maintaining a diversified business model that spans hotel operations, traditional dining, catering, and quick-service restaurants. Alongside the successful management of its existing portfolio, the company holds the exclusive franchise rights for the Taco Bell brand in Bavaria. Backed by an experienced management and communications team, the holding company pursues a long-term, value-enhancing growth and expansion strategy.
